This
website has affiliate links to products, as a reputable business, the
following information is provided in the interests of transparency.
Please
note that while this website showcases products it is without
recommendation unless specifically stated and then only if it has
been used by the owner(s), buyers are advised to check the
buyers' review section of the merchant's website.
What
is Affiliate Marketing?
If
you follow a link from this website (or any other involved in an
affiliate marketing program) and purchase a product, the vendor will
pay a commission to the website owner. In this respect it is no
different from traditional “bricks and mortar” businesses e.g.
travel agents, financial advisers and insurance brokers, but replaces
the shop or office with a website. The main advantages to the website
owner are that it harnesses the power of the internet to promote
their selected products to a huge potential market whilst being
comparatively inexpensive to set up and run. As such internet
affiliate marketing has created opportunities for a wider range of
people to achieve financial independence than would have otherwise
been the case. However, it should not be regarded as a “Get rich
quick scheme”, it requires work and application and most affiliate
marketeers do not achieve a full time income for at least the first
year and sometimes longer.
How
does Affiliate Marketing affect the buyers of product?
When
a potential buyer clicks a on link from an affiliate's website they
will be taken to exactly the same merchant's website as they would
have, had they found it independently, it just takes with it a piece
of code which will indicate from whom the referral came and should a
purchase be made the commission will be credited to the affiliate.
The buyer will not be charged any more than they would have had
they arrived at the vendors website directly as merchants build
the commission into their selling price from the outset, if no
affiliate is involved they keep the commission themselves. Commission
rates vary and it would be impractical to give individual amounts for
each link on this website but typically are between 7.5% and 15%.
Why
Disclose that this website uses Affiliate Marketing?
Quite
simply it is a legal requirement in most countries where it is
viewed. Each jurisdiction has its own regulations and as the owner is
based in Great Britain this website is designed to be compliant with
British (United Kingdom) legal requirements which are slightly more
onerous than most others.
The
overall intention of all nation's regulations is “Transparency”
i.e. that potential buyers are fully aware that buying via an
affiliate link will earn the website owner a commission and that the
disclosure is clear e.g. in sight on on all pages without scrolling
down, in the same sized font as the the main text and in the
principal language used on the website.
There
is also the question of “recommendations” when the author has not
actually used the product and it should be noted that while this
website showcases products it is without recommendation unless
specifically stated, buyers are advised to check the merchant's
website “buyers' independent reviews” section or page.
© Roland Turner
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